The honest headline is this. Results so far have been modest, and the cause was the sending accounts rather than the offer or the list. The original campaign ran on 36 mailboxes hosted on .info domains. That extension carries a poor reputation with the inbox providers, so a large share of those emails were filtered before anyone read them. We have retired that campaign and those mailboxes rather than keep pushing volume through them.
Everything now sends from .co domains that have been warmed the proper way. Two campaigns launched on 7 July, 519 emails went out in two days, and seven people replied. One of those, Anton at JustWeb Agency, asked for his report, has had it, and we are speaking with him again today. That is a 1.35 percent reply rate on the first real sample from clean infrastructure.
Behind the sending we built two new lead engines. The first is an automation that continuously scans Indeed, LinkedIn and the applicant tracking systems for companies advertising SEO, paid and performance roles. It finds the brand-new listings and the ones sitting open beyond thirty days, works out roughly what that empty seat is costing them, and opens with that number. That is 658 companies who already know they have the problem. The second is a scrape of the specialist agency directories, Clutch and DesignRush, for another 158 agencies that hire this exact profile.
Both campaigns launched on 7 July and send only from warmed .co domains. Every figure is pulled live from Instantly for the window 2 July to 9 July 2026, day by day. Nothing is carried forward from last week.
| Campaign | Status | Emails sent | Replies | Bounced |
|---|---|---|---|---|
| US General SEO Agencies | Live 7 Jul | 260 | 4 | 1 |
| US Legal SEO Agencies | Live 7 Jul | 259 | 3 | 2 |
| Total | 519 | 7 | 3 |
Where it stands
- 7 July: opening email sent, asking whether we could run JustWeb Agency through the tool and send the report across.
- 8 July: Anton replied asking us to send it.
- 8 July: his personalised Search Hiring Economics Report was built and sent.
- 9 July: we reached him by phone but he was in the middle of something, so we kept it short.
- 9 July: calling him back later today to pick the conversation up properly.
The strongest time to reach a company about a search hire is while the role is sitting open and costing them money. So we built an automation that finds exactly those companies, every day, without anyone doing the looking.
How it works
Where the signals come from
| Source | What we pull |
|---|---|
| Indeed | Live SEO, paid and performance role listings, with posting age |
| Company job posts and the hiring manager behind each one | |
| Applicant tracking systems | Roles posted straight to company career pages, which rarely reach the job boards |
Four lead lists are now built, cleaned, checked against the do-not-contact list, and loaded. Two are sending, two are ready to launch.
| List | Leads | Where they came from | Status |
|---|---|---|---|
| US General SEO Agencies | 537 | Agency directories and search | Sending |
| US Legal SEO Agencies | 398 | Legal search vertical | Sending |
| Job-signal companies | 658 | Indeed, LinkedIn and applicant tracking systems | Built, ready to launch |
| Specialist agency directories | 158 | Clutch (82) and DesignRush (76) | Built, ready to launch |
| Total | 1,751 |
This is the real ready picture, counted from actual warmup age on domains we would genuinely send from. The 100 mailboxes on .info domains are excluded because they are not usable, and they are the reason the earlier campaign underperformed.
- Today: Call Anton at JustWeb Agency back and pick the conversation up properly. If it clears all five criteria it becomes the first qualified call of the engine.
- Done: Retire the 36 .info mailboxes and the campaign running on them. All sending now happens on warmed .co domains.
- This week: Launch the job-signal campaign to the 658 companies with live search roles, opening with the cost of their open seat.
- This week: Launch the Clutch and DesignRush directory campaign to the 158 specialist agencies as a parallel test.
- This week: Ramp sending across the 100 warmed inboxes and buy the next batch of domains so warmup keeps running in the background.
- Ongoing: Watch reply and booked-call rates per campaign, then move volume behind whichever of the four lists converts best.